With today’s launch of iOS8, Apple has begun to encrypt all your things. As detailed in the new “privacy” section on apple.com, all iCloud data is now encrypted end-to-end. On Apple’s servers, in transit and presumably on your device. In other words, it’s technically impossible for Apple to comply with government or legal surveillance requests. And more importantly to the average law-abiding-citizen, a phone thief will not be able to access the data on your phone, through any means, without your passcode or finger print.
In my opinion, this definitively ends the Google vs. Apple war, period. At least until Google can change their business model such that it’s not dependant on collecting your personal information to target you with ads, etc.
Good show Apple, good show.