Category: Design
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The One Where I Read The Mule Blog
I stumbled across the Mule Design blog yesterday. It’s good. I had a minor epiphany (is there a word for that?) when I read this: When a client says, “I don’t like green”, most designers translate the sentence into “You must change the green.” But no one asked you to, did they? They merely made…
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Tim Hortons printing news tweets on sleeves in the UAE
OK. This is cool. Gulf News (the #1 English language newspaper in the region) is partnering with Tim Hortons to print breaking news on coffee cup sleeves. The campaign is the brainchild of Y&R Dubai, who claim they’ve increased website traffic by 25% and subscribers 1.5% [case study. video]. I have to admit, this is a…