I’ve come to the conclusion that the iPhone 5S is too fancy for me.
With the gold-trimmed sapphire home button and the extremely high price tag – topping out at $1040* in Canada; it feels like a $1000 watch to me. I don’t just live a lifestyle (or have the taste for fancy things) that would accommodate a $1000 watch.
Granted the iPhone has always been high-end, but for a long time it has also been the only reasonable option IMHO. The 5C feels more my speed. I can only imagine this divergence in products is a conscious effort by Apple to continue to position themselves as an ultra-high-end retailer.
* including GST + MB PST