Tim Hortons printing news tweets on sleeves in the UAE

OK. This is cool. Gulf News (the #1 English language newspaper in the region) is partnering with Tim Hortons to print breaking news on coffee cup sleeves. The campaign is the brainchild of Y&R Dubai, who claim they've increased website traffic by 25% and subscribers 1.5% [case study. video]. I have to admit, this is a … Continue reading Tim Hortons printing news tweets on sleeves in the UAE