Tag: tim hortons
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Tim Hortons printing news tweets on sleeves in the UAE
OK. This is cool. Gulf News (the #1 English language newspaper in the region) is partnering with Tim Hortons to print breaking news on coffee cup sleeves. The campaign is the brainchild of Y&R Dubai, who claim they’ve increased website traffic by 25% and subscribers 1.5% [case study. video]. I have to admit, this is a…
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Tim Hortons and the “Always Fresh Conversion”
As the result of a $2-billion lawsuit brought on (and lost) by a group of Tim Hortons franchisees we now have publicly documented details about Tim Hortons baking process. At the heart of the case, which began in 2008, is what the judge describes as the “Always Fresh Conversion,” a shift from fresh baking in…
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3 things I learned in the Twin Cities
This weekend we made a road trip down to the Twin Cities in Minnesota. While this was probably my 12th (or 20th?) trip down to Minneapolis, I observed a few random things I had not noticed on previous trips. Winnipeg does an excellent job of snow clearing! Almost all of surface roads we came across…