Tim Hortons printing news tweets on sleeves in the UAE

OK. This is cool.

Gulf News (the #1 English language newspaper in the region) is partnering with Tim Hortons to print breaking news on coffee cup sleeves. The campaign is the brainchild of Y&R Dubai, who claim they’ve increased website traffic by 25% and subscribers 1.5% [case study. video].

I have to admit, this is a pretty clever campaign all around. It’s a good use-case for QR codes and the custom built tweet printer’s pretty cute!

via my wife > foodbeast > psfk