OK. This is cool.
Gulf News (the #1 English language newspaper in the region) is partnering with Tim Hortons to print breaking news on coffee cup sleeves. The campaign is the brainchild of Y&R Dubai, who claim they’ve increased website traffic by 25% and subscribers 1.5% [case study. video].
I have to admit, this is a pretty clever campaign all around. It’s a good use-case for QR codes and the custom built tweet printer’s pretty cute!
via my wife > foodbeast > psfk
As the result of a $2-billion lawsuit brought on (and lost) by a group of Tim Hortons franchisees we now have publicly documented details about Tim Hortons baking process.
At the heart of the case, which began in 2008, is what the judge describes as the “Always Fresh Conversion,” a shift from fresh baking in each store to a system of industrial par baking and flash freezing at a centralized plant in Brantford, Ont., followed by reheating in specially designed ovens.
Interestingly with Tim Hortons, the “Always Fresh” donut is older than the merely “fresh” donuts baked in store.
via The National Post
This weekend we made a road trip down to the Twin Cities in Minnesota. While this was probably my 12th (or 20th?) trip down to Minneapolis, I observed a few random things I had not noticed on previous trips.
- Winnipeg does an excellent job of snow clearing! Almost all of surface roads we came across in Minneapolis – including major thoroughfares like Lyndale and Hennipen – only had 1 and a half lanes cleared. I’m not talking about a few inches after a heavy dumping, I’m talking about several feet of accumulated snow. This would never stand in Winnipeg.
- In the absence of a uniting brand like Tim Hortons, old people hang out at “regular” coffee shops like Starbucks and Caribou. I wonder how this affect their brand image.
- The Kindle has free 3G anywhere in the world! The ability to pull up wikipedia on the Interstate in the Middle of North Dakota is amazing!
Kik booted off RIM devices
RIM pulled Kik IM app after security concerns. Is RIM pulling an Apple?
Google Bikes coming to Canada
Google launches bike maps across the country. Not quite ready for prime time.
40% of large Canadian businesses actively block online shopping
How will office drones get their shopping on?
Human powered ornithopter, stunning video.
The most popular post on my blog to date is 5 Reasons Tim Hortons Sucks. In the post, I mentioned how terrible Tim Hortons coffee tastes. I failed to consider the actual caffeine levels of Tim Hortons.
I did some digging around and calculating, Tim Hortons coffee has an average of 0.36mg/ml of caffeine.
On the other hand, Starbucks drip coffee has approximately 0.70mg/ml, almost twice as much!
No wonder an “X-Large” cup of “Timmies” never keeps me awake.
Ps. I did not want to make this a Tim Hortons vs Starbucks issue, but McDonalds (Tim Hortons’ only real competition in Canada) does not post their caffeine content online. Home brewed coffee varies depending on your personal preference.