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	<title>OhRyan.ca &#187; kittens</title>
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		<title>Google + Double Click = Kittens?</title>
		<link>http://ohryan.ca/blog/2007/07/23/google-double-click-kittens/</link>
		<comments>http://ohryan.ca/blog/2007/07/23/google-double-click-kittens/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 00:29:51 +0000</pubDate>
		<dc:creator>RyanN</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[kittens]]></category>

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		<description><![CDATA[Google announce their acquisition of doubleclick over 3 months ago. I having been wondering how long it would take for Google to actually start doing something with it. This morning I logged in to my DFP (that&#8217;s &#8220;DART For Publishers&#8221;, or &#8220;DoubleClick Advertising, Reporting and Targetting For Publishers&#8221; &#8211; what a wonky acronym) account to [...]]]></description>
			<content:encoded><![CDATA[<p>Google announce their <a href="http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html?ex=1334203200&amp;en=efd4fc413df1a9aa&amp;ei=5088" target="_blank">acquisition of doubleclick</a> over 3 months ago. I having been wondering how long it would take for Google to actually start doing something with it.</p>
<p>This morning I logged in to my DFP (that&#8217;s &#8220;DART For Publishers&#8221;, or &#8220;DoubleClick Advertising, Reporting and Targetting For Publishers&#8221; &#8211; what a wonky acronym) account to put up some ads for work. I noticed two new things that I assume are are a sign that Google has started to take over DoubleClick&#8217;s tool development: 1) A new more friendly logo  2) a new menu item called &#8220;dfp dashboard beta.&#8221;</p>
<p>I <strong>love </strong>betas! So I open the dashboard. It looks fairly AJAX-ey, web 2.0-ish, vaguely reminiscent of the Google Analytics dashboard. The DFP dashboard (DFPD??) had a limited number of options, the only one that really seemed promising was the &#8220;widget catalogue.&#8221; The widget catalogue contains about half a dozen widgets related to the DFP product and two rather intriguing widgets. A sudoku widget &#8211; seems a little strange to have a game in a productivity tool. And something called &#8220;kitty&#8221; &#8211; a widget that displays pictures of cute cats.</p>
<p>Take a look at <a title="Kitty In Action." href="http://ohryan.ca/blog/wp-content/uploads/2007/07/dfpdashboard2.jpg">Kitty In Action[PIC]. </a></p>
<p>Yup, that&#8217;s right folks, I knew this merger couldn&#8217;t be all evil. Apparently Google + DoubleClick = Kitty.</p>
<p>Only, I thought Google was a <a href="http://investor.google.com/conduct_dog.html" target="_blank">dog only employer</a>.</p>
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